Customer Stories
Transforming End-of-Life Care with Humber and North Yorkshire ICB

Black Pear is proud to collaborate with Humber and North Yorkshire (HNY) ICB in revolutionising end-of-life (EoL) care.
Key Outcomes
1,119 Ambulance Trips Saved Annually
Paramedics can avoid unnecessary hospital conveyances by accessing EoL patient data.
Enhanced Patient Experience and Reduced In-Hospital Deaths
- Real-time data enables more patients to spend final days in preferred settings
- Northern Lincolnshire leads with only 14% of EoL patients dying in hospitals (vs. national 42–45% average)
- Potential prevention of 3,618 in-hospital deaths annually
Cost and Carbon Footprint Reduction
Avoided hospital admissions and ambulance trips reduce financial and environmental impact.
Validated Benefits
Supported by Yorkshire Ambulance Service, Northern Lincolnshire End-of-Life teams, and clinical experts.
Quote
"By ensuring patient data is reliable and up-to-date, we empower healthcare professionals to deliver truly patient-centered care."
— Chris O'Connell, Black Pear's Chief Business Development Officer